Four Steps for Getting Your Marketing Message on YouTube

To contact us Click HERE

Many small business owners hope their YouTube videos will bethe next viral sensations. Even if your video doesn’t achieve such greatheights, YouTube remains a great low-cost way to publicize your business and increase your brand awareness. We’ve identified four steps that can help youachieve YouTube success.
1. Don’t deviate fromyour tried-and-true marketing messaging. Unless your video is the debutpiece of a brand new marketing campaign, stick to marketing that works. Thatdoesn’t mean you can’t experiment with humor, a story, or another device toshow your business in a new light. But you should reinforce how your businesssolves customers’ key pain points with language they’ll encounter in your othermarketing materials.
Fair warning: Tastes in humor vary. What you consider funnymay be boring or offensive to others. When dabbling in comedy, make sure thescript reflects a funny situation rather than relying on esoteric culturalreferences or irony for laughs. The latter two have a tendency to go over manyviewers’ heads.
2. Know yourlimitations with technology.  Ifyou’re comfortable behind the camera, go for it. But if you’ve never even helda camcorder and aren’t tech savvy (or you plan to star in your video), leavethe filming and editing to someone else. If you’d like your video to have alittle pizzazz, check out local video production firms, many of which offervery reasonable rates.
Getting in contact with your local college’s film studentsor the high school’s AV club could cost less with a negligible sacrifice inproduction quality.
 3. Create a YouTube channel for your company or the campaign. YouTubeisn’t just about the video. By following these instructions for creatinga YouTube channel and  uploading a YouTube video, you can include your Website address,branding and contact info where your videos reside. If you plan to create a series of videos, or your videos arepart of a specific marketing campaign, create a channel for the campaign. Forone or two videos that are more associated with your business than a specificcampaign, create a channel for your company.
4. Promote your videovia social media. Considering 48 hours’ worth of video is uploaded toYouTube every minute, odds are your video will get lost in the shuffle. Postingthe link on your personal and business Facebook, Twitter, LinkedIn and othersocial networking sites is a good start, but go a step further. Spend a little time sharing your video link with localmedia, thought leaders, and anyone related to your field or relevant to thecampaign (if, for example, your campaign involves racecars, send a tweet toJeff Gordon). Their retweet could result in hundreds or thousands of views.
You may not notice an immediate bump in sales, website hitsor whichever metric you use to gauge success. Yet the small investment andcumulative marketing effect can lead to larger rewards. 
About Business Owner’s Toolkit
With an emphasis on problem-solving dating back to 1995, Business Owner’s Toolkit™ (www.toolkit.com) offers more than 5,000 pages of free cost-cutting tips, step-by-step checklists, real-life case studies, startup advice, and business templates to small business owners and entrepreneurs. The site also offers a monthly newsletter, up-to-date news topics, and Ask Alice!, a column that closely follows industry trends and provides trusted advice to inquiring site visitors.