Do you know how your brand rates online?

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There is increasing pressure for SMBs to have an onlinepresence. After all, Facebook alone claims consumers spend 700 billion minutesper month on the site, and Twitter has reported 190 million tweets per a day.But what does that really mean for SMBs? How can you tell if being online ishelping or hurting your brand?
While people worldwide use the Internet daily to get informationand interact, there is no one right way for businesses to approach their onlinepresence. One thing you can do as a small business owner is understand what’sbeing said about your businesses online. From controlled information that youapprove and publish, to user-generated information including customer reviewsthat can be true or untrue, it’s imperative that companies know how theirbrands are represented and perceived, digitally. Yet many small businessesavoid monitoring their online presence because it can be a time consuming,expensive and overwhelming endeavor.
Making it quick, easy and affordable (it’s free!) for smallbusinesses to understand and manage their online presence is the promise of anexciting, new tool, Brandify.
§  It’sfree. Brandify is so user friendly that small businesses won’t spendvaluable time using and managing the tool. Brandify also will shed some lighton new opportunities for your company to promote or enhance your onlinepresence which could increase leads and sales.
§  It’squick.  It only takes a few momentsfor Brandify to scour the Internet – pulling from more than 80 differentsources – and provide your company’s online strengths, weaknesses, andopportunities. It also checks competitors’ presence and recommends actions youcan take to help improve your online presence.
§  It’s easy. Registration is simple as you log in through anexisting Windows Live, Facebook or LinkedIn account and claim your company’swebsite. The assessment also offers clear recommendations for how to enhanceyour online presence; just review them and decide which opportunities seem likethe best fit for you. You also can use Brandify for ongoing management, checkingin routinely on your online presence status.
Part of running a successful business is making sure you are covering all yourbases, as well as finding the right tools to help you get things done. Afterall, you simply can’t do it by yourself. If your core business is not networkingsocially, or specialized in managing online brands, Brandify can help yourbusiness today. Seeing is believing. Take a few minutes to try Brandify and see for yourselfhow it can help your company.



For more tips and information on how technology can supportyou and your business, follow me on Twitter (@Cindy_Bates) or follow MicrosoftSMB on Twitter (@MicrosoftSMB)and Facebook (MicrosoftSMB).