Let’s face it: people don’t usually get too excited aboutthe idea of taking an online survey. They may not have the time, they’redistracted by their to-do list, or they simply don’t see it in their inbox. Butfor a small business, there is no better way to improve your products,services, customer satisfaction—and your business as a whole—than by gettingfeedback directly from the source.
Here are 6 easy-to-implement tips to entice yourcustomers and members to improve your survey response rate.
Thinkthrough your survey carefully. Only include the questions you absolutely musthave the answers to—5-10 questions is the sweet spot. One way to do this is tochoose a specific survey topic, like a particular event or promotion, and focuson that.
Ifyou tell the recipients how many questions there are, they know what to expect. Addingquestions causes the completion rate to drop. By being upfront, you’rereassuring recipients your survey won’t take up too much of their time.
Theminute someone reads a question on your survey that causes them to pause, orforces them to re-read it, the less likely they’ll be to finish. Have aco-worker or friend read through your questions to ensure they’re as clear and conciseas possible.
Remindyour audience you take their opinions seriously. Rolling out a new programbased on some feedback you got? Tell your customers and members that it’sa result of their input in your email newsletter or on your organization’sFacebook or Twitter account.
You’vetaken time to build a positive, secure relationship with your customers ormembers. Include your logo and brand colors on your survey and survey invite soyour recipients know right away it’s not a random spam survey—it’s from yourorganization, the one they know and trust.
Yourcustomers just did you a favor: they took some time and completed your survey.Now you can serve them (and new customers) even better. A heartfelt thank-youpage is only right; plus, customers who feel appreciated are more likely totake your next survey!
Gina Watkins is a leading expert on e-marketing for small business – and has a real passion for helping businesses to succeed. Her ongoing series of dynamic lectures are filled with real-world examples, humor and results-driven wisdom garnered from more than two decades of sales, business development and marketing experience. In addition to owning her own business, she is an award-winning direct marketer, has been featured on WUSA Channel 9's Mind Over Money show, Dr. Gayle Carson’s Women In Business radio show, Morgan State’s Briefcase Radio program, and in numerous other media. In her role as Constant Contact Regional Development Director, she’s presented to more than ten thousand seminar attendees about the keys to success with easy, affordable, highly effective technology tools that grow trusted business relationships.
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