10 Hot Consumer Trends 2013

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Source: Ericsson ConsumerLab

From Computing for a Scattered Mind:

From desktops, files, folders and garbage cans to flat surfaces, apps and cloud services, consumers are increasingly turning their backs on a computing paradigm for the focused mind. Instead of sitting at a work desk and completing tasks, there has been a shift in favor of a computing paradigm where things are handled on the spur of the moment and with one hand Рsubject to the flow of events as we stand in a shopping line, talk to someone at a caf̩, or run between buses during the commute. In our study, 18 percent intend to purchase a tablet, compared to 15 percent who plan to buy a desktop PC.

The PC at the work desk becomes the tablet on the living room table, used while watching TV – or on the kitchen table, picked up during a breakfast discussion with the family. Tablet interest is particularly high in Australia, China and Russia.

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